Who Works Sports Guides began producing annual guides and diaries some 30 years ago, specializing in sports related products and motor racing in particular.
Our first book published was Who Works in Formula One, it was an instant success! It gave race fans and professionals information they had never had before. It’s still the only guide of its type and remains unchallenged as the book to have on Formula One. Building on this success, Who Works went on to produce guides for the World Rally Championship, Renault Promotion Formulas and Multi-Makes Promotion Formulas in France.
The next step in the Who Works story was crossing the Atlantic in 1995 to conquer the USA! We had the privilege of producing Comprehensive Guides for CART (formerly IndyCar) and NASCAR up until 2000. This was a major achievement for Who Works as we were the first non North American company to achieve this. Then, having concentrated on 4 wheels, our next big challenge came from the world of 2-wheeled motor sports. DORNA (the commercial rights owner of MotoGP) asked Who Works to produce the Comprehensive Guide for MotoGP; this was successfully launched in 2000 and published until 2005.
1996 saw Who Works diversify into diary products with the conception and production of Desk Diaries for Formula One, CART, NASCAR, golf and World Rally. Initially these were produced only for teams, sponsors and suppliers. But, in response to the many requests from race fans we eventually made limited edition Who Works versions; these quickly became collector’s items. Having sold more than 50,000 Desk Diaries (so far) worldwide, Who Works decided to develop a more high tech diary and created an interactive Digital Diary for PCs and MACs. Our objective was to produce a highly effective diary with many unique features that was fun and easy to use.
In 2005 we introduced Who Works in Motorsports, an “all in one” guide incorporating for the first time the major players from motorsports world championships and international series.
Pending soon is the Who Works in Classic Cars . Its in the same style and detail as our Formula One and Motorsports guides. Who Works in Classic Cars will be the first guide to be published covering classic cars on a worldwide basis with information on events, shows, race meetings, clubs, museums, collections, event partners and sponsors, auction houses, dealers, legends from the past, model car manufacturers and distributors, memorabilia, specialist suppliers and restorers, specialist magazines and media, classic car hiring, restoration standards and auction results etc.